Web Design & Search Engine Optimization (SEO)

Search Engine Optimization

Search Engine Optimization (SEO) is a combination of strategies to help search engines find you. If the search engines can’t find you then neither can your customers. Many companies do simple on page optimization and stop there in their efforts, we however have a series of steps we take in order to help your website be found. SEO requires ongoing maintenance of these strategies to keep you visible on the internet. We use multiple tools to make sure your customers or clients can find you whether they know you or not!

On Page Optimization

Not only will on page optimization help with your page ranking but it will also help with your overall click through rate due to a well laid out page. On page optimization includes the coding which is hidden behind your page, the elements on the page, such as headlines, and the content on the page. We optimize for the following elements on page:

• Title tag-This should be short description of your business.

• Meta tag optimization-This should include your keywords and description of the services offered.

• Important html tags-This will include H1 (header)tags for headlines, bold and italics

• Keyword research-It is important to have a complete understanding of terms users are entering for their searches. Keywords should be included in the body of your text. It is critical content is written in a natural language that is pleasing to the reader and within the guidelines of the search engines.

• Image Optimization-The web is set up so those who have vision problems can still surf. We accomplish this by placing tags on the images that describe what the user would be seeing. The computer then reads this out loud to the vision impaired individual who is using the handicap settings on their computer. The search engines reads these tags which are known as alt image tags which in turn helps with your overall page ranking.

• Linking strategies-Internal linking also helps with your search rankings but it can also makes navigation easier when pages are hyperlinked to one another.

Blogs

Web logs, otherwise known as blogs are a popular tool for engaging you audience. It is also a powerful marketing mechanism that allows your customers to get to know you better. You are able to personalize yourself and your business to your customers which gives you an edge on your competitors. The search engines respond favorably to fresh content and blogs are an easy way to add new content to your website on a regular basis.

Content Development

Writing content for your website can be a daunting task, however, we have trained professionals who specialize in writing for the web that will take your ideas and turn them into usable copy for your website. We research your keywords and phrases and include them in your content so that the search engines will know where to find you. We not only write in a way that is natural to the reader, but also in a way that brings your keywords to the attention of the search engine algorithms. We also understand what pages are important to your business and will assist you in creating those pages.

Micro Blogging

Micro blogs are simply an abbreviated form of a blog. They use such social media programs as Twitter, Plurk, Emote.in, Squeelr, Beeing,and Jaiku. Micro blogs are short one or two sentence bursts that can help with keeping customers abreast of new developments within your company. Search engines crawl many of the major social media sites in search of links.

Social Media

Social media such as Twitter, LinkedIn, Facebook, Flickr, Wikipedia, Orkut and YouTube are excellent tools to do branding for your services, or products. These online communities can create a viral effect for your marketing campaign. Just think of how many people you can touch when you place a video on You Tube! Suddenly people are telling their friends to watch your video on Facebook, and are blogging about it. This viral effect creates hype and excitement about your business and what you do! It also helps with creating back links to your site that will boost your search engine rankings. Buzz is what makes social media marketing work.

Press Releases and Article Submissions

We will write targeted press releases to be submitted to various article websites that feature articles on many different subjects. Besides showing that you are an authority on a subject it also allows you to have links embedded on another website that lead back to you. This is a very important strategy in Search Engine Optimization (SEO).

Linking Strategies

Links to and from your website are seen as a form of popularity. Links to your website are extremely important in establishing you as an authority. We use various different strategies to build back links to your site to help raise your page rank.