View our Portfolio
View Testimonials
"Answers Design & Optimization" did a great job! This is our first website and we didn't know what to expect. They walked us through the process and helped us each step of the way. The success of the web site has been beyond our
View More Testimonials
Contact Us Today
Please fill out the form below and someone from our Client Support team will be in contact with you shortly, or please feel free to contact us at 720-272-8531
Pay Per Click Advertising
Pay Per Click Advertising
Pay per click campaigns are an excellent way to manage your marketing budget to drive relevant traffic to you website though the use of targeted keywords. We research the best keywords to match your advertising goal by bidding on those keywords that will net you the most conversions. Also known as sponsored links, pay per click advertising gives you the ability to quickly adapt you marketing campaign as changes are needed. Pay per click advertising has many benefits:
-
Only pay when your ad is clicked on.
-
Ability to set a monthly budget that fits your needs.
-
Ability to set up the time of day when your ads are displayed.
-
Ability to select the geographical location to which your ad will appear.
-
The ability to make changes quickly and easily
Why would you want to pay to have your website found? Sometimes you have a specific goal of driving traffic to a predetermined page, or your website is not performing well in the organic listings. Young websites take several months before they become indexed by the search engines and during that time pay per click advertising can be a very helpful way of advertising your company.
Reporting is also important when using pay per click advertising. You want to know that your advertising dollars are being well spent. It is essential to determine if your ad copy is engaging, and whether your keywords are truly yielding the type of traffic you desire. We will provide you with the data needed to analyze things such as:
-
Number of times your ad was displayed
-
Number of clicks
-
The click through rates
-
Click through costs
-
Conversions
Not only will we provide you with the data, but we will help you understand what this means to your marketing dollar in terms of return on investment (ROI). We will work with you to personalize your campaign to best suit your marketing needs. Answers Design and Optimization can also provide you with a custom landing page for your pay per click campaign.
